DECONSTRUCTION LECTURE TUESDAY 15th FEB"

THE IMPLICATIONS OF DECONSTRUCTION FOR THINKING ABOUT TEXT

POSTMODERNISM - emerges out of modernism, about questioning or re-framing conventions, universal language - idea of a million ways of making ur way through 

red- anti asthetic/anti technique - idea of critiqueing the modern world, modernism isnt celebrated in a posative way - questioning in a political way

TASK 1 - FIND 5 POST - MODERNIST EXAMPLES, COUPLE OF CENTANCES WHY AND A LINK

deconstruction became a style - deconstructivist - arcitecture - constructivism

in GD  it was almost called desconstructivism -  'ISM WORDS'-try and group people together under one umberella    BUT  deconstructivism didnt do this, infact it did the opposite.

BOOK TO GET OUT - DESIGN WRITING AND RESEARCH (1996)

ELLEN LUPTON & DANIEL MILLER

ARTICLE - 'DECONSTRUCTION AND GRAPHIC DESIGN'

WWW.DESIGNWRITINGRESEARCH.ORG

*Highlights role of cranbrook academy of art, US

*Emphasise not a stye but an approach.. 

CRANBROOK - SCHOOL WHERE GRAPHIC DESIGN EMERGED, arcitectures were influenced 

DECONSTRUCTION- mode of questioning and analysis, philosophy which approaches text's which dosent just anaylse what they mean, but the way of which it means, and the surrounding things that frame it. TRYING TO UN-PICK THE HIDDEN STRUCTURES BENEATH THE SURFACE, not a style but an approach. an approach to texts which analyses their systems of representation - the systems which frame their communication.

'speach which bind writing - primary source of communication - writing is a secondary copy of speaks, distant version of speach

SPEACH - spontanious , natural, confident, spur of the moment, original, present subject, real, requires no equipment interior to the mind

WRITING - constructed, informative, edited, improved, artificial, copy, absent subject, exterior to the mind, requires quipment, culturally constructed

Portfolio Task 4- Postmodern Graphic Design

Find five images of what you consider to be Postmodern Graphic Design. Post these to your blog, with reference to date, author and title in the following form-
Author (date) 'Title', full web URL

e.g. Miles, R (2010) 'A piece of Postmodern Graphics', www.graphics.com/graphics

Also, include a couple of sentences next to each image which describe why you think each image is Postmodern.

Reid, J (1977) Sex Pistols 'Never Mind The Bollocks', LP cover, http://www.virginmedia.com/images/sex_pistols-gal-covers.jpg

 F.H.K Henrion

http://mikedempsey.typepad.com/graphic_journey_blog/2009/02/from-caveman-to-spray-can.html

1) This is the album cover for The Sex Pistol’s 1977 hit single “God Save the Queen”

The punky style of the cover is quirky and abstract,

the way jamie Reid almost mocks the queen is amusing and visually the classical image with the contrasting 'funky' text over work well together creating a modernist style.

http://shanny12.wordpress.com/modernism-vs-postmodernism/

2) I-D, the British youth culture magazine 1980. designed by Terry Jones

This poster is very in your face and aggressive.

There is an element of sex appeal , and this is expressed not just through the image but through messy collage and through quotes in super - imposed fonts.

http://shanny12.wordpress.com/modernism-vs-postmodernism/

3) album cover ,jamie reid, england 1977 

Another example of an approach to modernist graphic design in a punky style, using bright colours and random varied fonts

http://gds.parkland.edu/gds/!lectures/history/1975/postmodern.html

4)  poster wolfgang weingart germany 1981

A clear use of simple colours with a variation of shapes and text , this is a typical example of the early stages of graphic design 

http://gds.parkland.edu/gds/!lectures/history/1975/postmodern.html

5)Left: 7" sleeve. Front cover, Your Generation/Day By Day, Generation X, 1977. Right: Composition In Red, Black And White, Henryk Berlewi, 1924. Lodz Museum of Art.

I wanted to include an example of early stages of graphic design in the packaging and commercial areas, again this piece of graphic design uses simple shapes and block colour to persuade and sell

http://www.barneybubbles.com/blog/archives/tag/al-mcdowell

Portfolio Task 3- Avant Gardism Research

Avant-garde 

 THE TATES DEFINITION 

Originally a French term, meaning in English, vanguard or advance guard (the part of an army that goes forward ahead of the rest). Applied to art, means that which is in the forefront, is innovatory, which introduces and explores new forms and in some cases new subject matter. In this sense the term first appeared in France in the first half of the nineteenth century and is usually credited to the influential thinker Henri de Saint-Simon, one of the forerunners of socialism. He believed in the social power of the arts and saw artists, alongside scientists and industrialists, as the leaders of a new society. In 1825 he wrote: 'We artists will serve you as an avant-garde¿ the power of the arts is most immediate: when we want to spread new ideas we inscribe them on marble or canvas¿ What a magnificent destiny for the arts is that of exercising a positive power over society, a true priestly function and of marching in the van [i.e. vanguard] of all the intellectual faculties!' Avant-garde art can be said to begin in the 1850s with the Realism of Gustave Courbet, who was strongly influenced by early socialist ideas. This was followed by the successive movements of modern art, and the term avant-garde is more or less synonymous with modern. Some avant-grade movements such as Cubism for example have focused mainly on innovations of form, others such as Futurism, De Stijl orSurrealism have had strong social programmes. The notion of the avant-garde enshrines the idea that art should be judged primarily on the quality and originality of the artists vision and ideas.

Edgar Degas Little Dancer Aged Fourteen 1880-1, cast circa 1922 Marcel Duchamp The Bride Stripped Bare by her Bachelors, Even (The Large Glass) 1915-23, reconstruction by Richard Hamilton 1965-6, lower panel remade 1985 Carl Andre Equivalent VIII 1966

Portfolio Task 2- Modernist Graphic Design

Find five images of what you consider to be modernist Graphic Design. Post these to your blog, with reference to date, author and title in the following form-
Author (date) 'Title', full web URL

e.g. Miles, R (2010) 'A piece of Modernist Graphics', www.graphics.com/graphics

Also, include a couple of sentences next to each image which describe why you think each image is Modernist.

The synthetic colours show modernism. this combination of colours would not be common used in today's graphic design as such .


Rodchenko, A (1926) 'film poster for Battleship Potempkin', http://en.wikipedia.org/wiki/File:Bronenosets_Rodchenko.jpg

The composition of these magazine layouts are simple and structured

this is a typical example of modernist graphic design

1) http://www.designishistory.com/1940/joseph-mueller-brockmann/

2) http://wordsandeggs.wordpress.com/

Biography
Eye Magazine
Josef Müller Brockmann by Kerry William Purcell

This vintage style of this book cover is clear by the use of pastel colours and bold super-imposed fonts

3) book cover - German Modern: Graphic Design from Wilhelm to Weimar

Steven Heller,Louise Fili

http://en.wikipedia.org/wiki/Steven_Heller_(graphic_design)

A piece of abstracted information graphics , the use of basic shapes show an obvious graphic design style of the 60's

4) road map of Czechoslovakia from 1962

1960s modern Czech street map

http://ffffound.com/image/66d6816b655c4ae5884ca0703062f46ef87ad925

5)

Walter Allner

http://30gms.com/tags/C27/P40/