Monday 30 April 2012

Design for social change :: Dissertation seminar 1

Research


Your topic must have about 4 different sections in it , so look at the topic from different angles throughout the piece of writing.
investigate into 4 different angles e.g Topic :: Women Power - Feminist, Semiotic , Sexism , Rights , politic views, history etc

Methodology  - Feminist / Semiotic . Psychoanalytical / marxist / ecology / postcolonial / narratology etc

Start off with secondary sources - Find as many of the following as you can - this will suggest your primary research (trips to library , scouring internet)
Secondary Sources - Books / Topic / Approach / Primary Research

Primary research gives you more marks - Must do your primary research - anything that you analyse (logos , clothing etc)
Primary Research - Interviews / art objects - your own person investigations of primary research / Designers / empirical study - Evidence gained through observation , Archives - Foundations



 Design for social change


Design that wants to change something or be political - Design Activism in political changes.
A graphic designer creating a brand for a product , a consumer commodity , that act of branding is political as it is exploiting a political change an 'act of design' e.g Swvorski diamonds - the trade and what went into getting diamonds - ALL DESIGN/ART IS A POLITICAL STATEMENT OR CHANGE.
So all design for social change aims to change situations like this

RELATIONS OF PRODUCTION
( all froms of art reflect) :: superstructure / Base - creates a falseness in view on social change ...

Men have control over the mass media - the superstructure of men dominate the base of the forces of production - women usual are the object of beauty and men are the consumer of this. This creates a situation when the majority of the society think ' thats how its always been , so its right'  - 'DIALECTICAL MATERIALISM'
Again - all design for social change aims to change situations like this.

For this topic , you need to understand IDEOLOGY
- can be a set of personal beliefs 'what i believe in , and what politics believe in' And some religions have their own set of ideology.
Take one statement or idea of an designer or artist and take questions from this e.g
VICTOR PAPANEK -CAME UP WITH AN IDEA OF A SOCIAL TITHE - DO SPEN 1 HOUR IN TEN OF SOMETHING TO CHANGE THE WORLD = 10%







Books & Sources 
L.BALDNIN - 'VISUAL COMMUNICATION : FROM THEORY TO PRACTICE'
N . KLEIN - 'NO LOGO' 
VICTOR PAPANEK - 'DESIGN FOR THE REAL WORLD' 

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